Hosts of UK's Marketing Homebrew PodcastSo, you want to know a little about the chaps behind the mics?

Through the wonders of modern day science every Friday Mark and Ian introduce Marketing Homebrew from their offices in Poole Dorset and Prestbury Cheshire.


Mark is MD of The ID Group, a content marketing consultancy, based in Dorset. He is a believer in the importance for businesses to create better content, establish organic growth and stand for something more compelling.

He speaks to marketers and businesses at industry conferences on the topics of content marketing and applying a story first approach to engage better with their audience.

He is the author of The Content Revolution and curator of the Once Upon A Time storytelling event. His online series ‘Talking Content Marketing’ brings together influencers, authors and speakers from the world of marketing to share their knowledge.


Hello. I’m Ian Rhodes.  I'll write this in the first person (unlike my author friend above) ... I'm the founder of the aptly named Rhodes Consultancy.

I specialise in conversion optimisation (CRO) providing consultancy and training to companies, large and small, across Europe.

My own digital journey has entered it’s 20th year. Experience spread across my work (and learning) as an employee, a business owner and as an independent marketing advisor.

Alongside my advisory role, I also podcast (you know that...), write and speak at conferences to help companies learn how to motivate people to buy from them.

I live in Prestbury, a quaint old village in Cheshire, with my 2 kids, better half and beagle. The unconventional path for me started having been raised in Hong Kong, London & Indiana (I'm a hybrid Brit-Yank).