It's not about the 'Hi [First_Name]'. The personalised experience goes far beyond the simple inclusion of my name in your correspondence. Instead, it's about creating a connection based on your understanding of where your audience are right now. The challenges they face. The problems your company sets out to solve.
Personalisation comes through the development of a product that feels like it has been built for me. Your job, as the marketer, is it create that feeling.
It's a great challenge the modern marketer faces. It's a challenge we'll discuss in today's Marketing Homebrew to provide you guidance as you set about creating personalised experiences for your own audience.