Marketing Homebrew - UK Marketing Podcast

Show 123: Finding a gap, marketing with confidence and a question on selling

The weekly Marketing Homebrew shares what’s happening in the big wide world and brings it right down to what’s on your mind.


Spotify have just reached 50 million paid subscribers (in September 2016 it was 40 million people).

Once upon a time, iTunes was seen as the Holy Grail for our listening. As a comparison in December 2016, iTunes announced 20 million subscribers for their music service.

The message for us all is that you cannot accept everything as it is. You have to dig in, take your time and invest in a process that helps people find what they truly need. Our whole aim in the B2B world is to do work worth sharing.

You have to create for people who will connect and an audience that can relate to what you believe in. As Kevin Kelly’s mentioned all we need is 1000 True Fans.


The 2017 edition of the American Marketing Association’s Marketers Confidence Index highlights an industry that is not as confident.

It is quite clear to see why. The pace of change within the industry is ramping up, even a senior member of Vodafone highlighted last week that, “On the one hand, there’s the desire to invest and the understanding that the Vodafone brand is very precious and valuable. On the other hand, I’m a sitting target because I’m a source of disposable income that can go against the short-term goals.”

We need to be more confident within the spaces we reside and not be everything to everybody.


A great question here from Richard Burn from Dorset Growth Hub.

“Do we all need to become better sales people before content marketers?”

The principals of selling, listening and understanding a marketplace has never been more important than it is today.

Today’s salesperson must working deeply with others to help measure and communicate true value. This is the same for a content marketing approach with the objective to sell, not some altruistic after thought.

Don’t forget to ask us a question from your side, or highlight what is working with you where you are building audience. Send to [email protected]

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