Companies need to work on an audience-building framework that is centred of subscriber growth.
Whether it is a one off download, a sales promotion tool, or to click that elusive ‘subscribe’ button, you need a strategy in place for why you want people to interact in the first place.
You have to create ways for people to come on board and interact.
The return you receive is not from throwing a subscribe sidebar and expect people to give their details. You have to drive people to it, from mentioning in posts, to creating landing pages, even to asking people you connect with you on social channels, you need to let people now what is happening and what value they are going to receive.
When subscribers see the value, they acknowledge, they share. This is when growth happens.
You now have the opportunity to create a lab within your website to test, be more productive and keep a close eye on those who spend time in your space.